My name is Jhaeyelle, and I’m currently working as Lead UI/UX Designer for almost 3 years at Gameloft Inc.
I finished my Bachelor’s Degree in Fine Arts and Design major in Advertising at the University of Santo Tomas, and received my Diploma for Digital Media with Distinction under Yoobee School of Design. I have over 7 years of hands-on work experience in User Interface and Use Experience design, Game UI/UX, Advertising, Online and Print Media, for rich Internet applications both for desktop and mobile devices. I practice user-centered design principles basing design decisions on user needs and business goals.
I have received "People's Choice Award" for Yoobee School of Design's Annual Competition and an "Award of Excellence" for young guns under 25 in Zambales, Philippines. And recently I got featured for Humans Behind Games for Gameloft.
I like challenging myself by creating a design that is marketable, based on well-thought concepts and a design that actually works. I always keep myself updated with fresh ideas and trends to keep my creative juices flowing. My art is highly influenced by gaming and technology, typography, watercolor, people, advertising, tattoos, and personal experiences I got from my travels.