01 SKILL SET
TO BE A GOOD DESIGNER IS ONE THING BUT TO BECOME A DESIGN NINJA IS ANOTHER STORY. SKILLS DEVELOPED AND EVOLVED OVER THE YEARS OF SLEEPLESS NIGHTS AND DEDICATION TO DELIVER DESIGN THAT "WORKS"
BRANDING & IDENTITY
SOCIAL MEDIA MARKETING
CONCEPT & DEVELOPMENT
JHAEYELLE DE DIOS
UX/UI DESIGN. PHOTOGRAPHY. ILLUSTRATION. ADVERTISING & DIRECTION
SHOWCASING MY PROJECTS FROM DIFFERENT COMPANIES AND COLLABORATIVE PROJECTS.
Famous Vodka New Zealand
Branding & Identity
Lightbox TV Experience
Wiped Out Dreams
Advocacy Campaign - UX/UI Design
Wiped Out Dreams
Spark NZ App
Inked Maiden Series
Indepth Mobile Interactive App
New Zealand Music Awards
Illustration and Advertising Campaign
Crave Marketing Website
Branding and Identity
Tsim sha Tsui
03 THE CREATIVE FLOW
MY PERSONAL CREATIVE PROCESS IN ACHIEVING A SUCCESSFUL PROJECT
BEHAVIOR. PROBLEMS. GOALS. NEEDS.
Research and brainstorming is the most complicated yet fulfilling part of the process. Once you understand the user or target market you can then gather ideas and inspirations. The main goal in this stage is to capture user behaviour, pain points, motivations, and needs.This part is all about learning and understanding your client, their product and its target audience.
A creative brief is created in this process. Once you've squeeze out all the information and understand the needs, you should be able to have a clear vision and plan. This stage is where we create a storyboard. It should show the context, the problem, the user's fears / motivations, and how the problem will be solved.
CREATION. PROTOTYPING. TESTING. ITERATION.
This stage where you combine all the ideas extracted in the Define stage and execute into a wireframe. This will visually communicate abstract concepts with users and team members to generate feedback. Get user involve early in the design process by creating a simple prototype to uncover usability issues and design validations. This process of trial and error helps designers improve and redefine all their ideas. It is the longest phase in all design process. It requires a lot of time and dedication in building, creating, testing and re-iteration.
The final phase where the project is finalised, produced and launched. Social marketing, campaigns and advertisement created in the Develop stage will be launched and delivered in this stage.
WHAT PEOPLE SAY
“Big Thanks for finishing it on time and they went down very well with customers/future customers in Australia.”
— Hamish, Spark NZ Wholesale